HelloFresh

HelloFresh provides a simple and easy way to provide healthy food for your family while also spending quality time together in the kitchen.

The Ask: Pick a cultural sub-group, we chose single fathers, and understand them. Then, make a campaign for a product that speaks to that sub-group.

The Delivery: Demonstrated through print ads that HelloFresh is a way to make life simpler while also providing a fun activity that a father and daughter can share together.

Role: Strategy and Copywriting

Go Team!

Strategy: Ashlynd Lane & myself

Design: Summer Ketchum & Kendall Kriska

Writing: Morgan Le & myself